Chubby and dimpled? Yes. Red and irritated? No. Being a brand new human is tough — so diaper cream should be as gentle as it is effective. And while we’re calling this cruelty-free Organic Diaper Balm, it’s so much more. Think extraordinarily soothing calendula diaper balm, so your baby’s bum can stay the way it’s meant to be: chubby-soft and cheerful-cheeked!

A QUICK HOW-TO

Just apply a thin coat to the diaper area after each change and bath. Also? Organic Diaper Balm doubles as a . Feel free to use it from top to bottom for everyone in the family. Slather as needed, seal it with a kiss and send ‘em on their way.

• Dermatologist tested and clinically tested for irritation
• NO petroleum, parabens or artificial fragrance
• , with the lowest hazard rating possible
• The only non-vegan ingredient? Organic beeswax — that’s been ethically sourced in a bee-centric manner
• Chosen by hospitals for even the most fragile